PR & earned media
Why earned attention beats paid attention and how to create stories that get picked up.
Expertise
Guest lectures & workshops
For universities and teams that want hands-on PR, marketing, social and AI. As a member of the Professional Advisory Committee of Communication Studies at HAN University of Applied Sciences, I help keep the curriculum future-proof and I teach there a few times a year.
Guest lecture
Workshop
Masterclass
In-company
Themes
Social, community & creators
From the PESO model to shared ownership: working with communities and creators.
Marketing in gaming & entertainment
25 years of lessons from the fastest-changing industry.
AI in marketing & creation
What AI can and can’t do and why creativity still makes the difference.
Guest lectures at, a.o.
- HAN University of Applied Sciences · Professional Advisory Committee
- Radboud University Nijmegen
- Nyenrode Business University
- Fontys University of Applied Sciences
- Amsterdam University of Applied Sciences
- Deltion College
“Not only he always kept the general view on the marketing strategy, but also always had the excellent team-minded hands-on mentality.”
Also working on
Fancy a coffee?
Always happy to meet or swap ideas.