Market entry
Which channels, media, creators and partners actually matter in the Netherlands and Belgium and how the Dutch and Flemish audiences differ from yours.
Expertise
Benelux expertise
Planning to launch, grow or communicate in the Netherlands, Belgium or Luxembourg? I have 25 years of experience in Benelux PR and marketing, spent 7+ years working for a British employer (Codemasters) and built one of the best-rated PR agencies in the Netherlands. I know what it takes to enter this market, from PR and marketing to the local agency landscape and building a team.
Market entry
PR & marketing
Agency landscape
Local teams
English · Deutsch · Nederlands
What I know about the Benelux
PR & marketing advice
A local strategy that fits your global brand: earned media, social, influencers, community and launch planning.
Agency selection
I know the Benelux agency landscape from the inside: who does what, and how a good brief and pitch work.
Local teams
Setting up a local presence: from the first hire to a full team. I built one from scratch to 35+ people.
Für deutsche Unternehmen
Ich spreche fließend Deutsch und kenne den Benelux-Markt von innen: Medien, Agenturen und der Aufbau lokaler Teams.
Benelux experience for
- Electronic Arts
- Logitech
- Engie
- OnePlus
- Vodafone/Ziggo
- Peeze
- Codemasters (UK)
- Plaion / Koch Media (DE/AT)
“Mike is both a really experienced marketing executive who knows his job perfectly and a person you’re looking forward to meet outside the business, too.”
Also working on
Fancy a coffee?
Always happy to meet or swap ideas.