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Gaming · since 2005
Video game marketing & PR
Marketing & PR Director North & Central Europe at British publisher Codemasters, then PR for hundreds of video games with Vertigo 6.
100+
games launched
7+
years at British publisher Codemasters
3
regions: Benelux, DACH, Nordics
The story
At Codemasters I was responsible for marketing and PR for games like Formula 1, The Lord of the Rings Online and DiRT. First as marketing manager Benelux, later as marketing & PR director for the Benelux, DACH and the Nordics.
We ran campaigns that scored in media, in retail and with gamers. After that, I kept working for the big publishers with Vertigo 6.
Today I share that experience on international stages, such as the Xbox Stage at Reboot Develop:Blue in Dubrovnik.
“Mike has entertainment blood in his marketing veins.”
