X Mike HendrixenMarketing & PR
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Creative ideas & concepts

Creatielab

My workshop for my own ideas: concepts I come up with and turn into real products and prototypes.

3
featured concepts
Public Award
New Venture Gelderland 2013
1
cask of single malt on Arran

The story

Next to client work, I always have ideas I want to make myself. With Creatielab I take them from concept to something you can hold.

From a burial kit that helps children say goodbye to their pet, to a coffee filter that tells you how much to brew and a cask of whisky on Arran with friends.

Ideas that became real

Product

Berry the Pet

A pet burial kit for a personal farewell: a box to decorate, with stickers, a colouring book and a story for children.

Product · Public Award

Lekker coffee filter

A coffee filter with the measuring lines printed on it, from one quick cup to a full pot of ten. Public Award winner at New Venture Gelderland 2013.

Hobby gone too far

Barley Legal

A cask of single malt whisky on Arran, shared with friends. Started as a hobby, ended up among the casks. Bottling on 1 February 2032.

Game

Agency Simulator

Dreamt up as an April Fools’ joke, built with Claude and painfully familiar to anyone who ever worked at an agency. From briefing to breakdown.

Play at agencysimulator.nl ↗
Een kind versiert de Berry the Pet-doos Op weg naar de whiskyvaten op Arran Mike tussen de whiskyvaten

More work

Entrepreneurship · 2013 – nuVertigo 6 Gaming · since 2005Video game marketing & PR Foundation · nowOORMERK

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